About W.W. Swalef & Son

Victor and Brandon Swalef | Peacock Feathers 

W.W. Swalef & Son is a wholesale import/export company dealing in all sorts of fancy decorative wholesale feathers including Ostrich Feathers, Peacock Feathers, Pheasant Feathers, Rooster Feathers, Turkey Feathers and Feather Boas. We have been family owned and operated in the U.S. since 1968 and are currently in the 3rd generation of our family's business.

The origin of our company goes back to Holland in the early 1900's when my Grandfather, Wolf Wilhelm Swalef, sold poultry with his mother from the kitchen of their home. Shortly following WWII, my Father and Grandfather (or Opa, as my siblings and I called him) ran a small market in Amstelveen selling wine, groceries, poultry, and whatever the hunters had brought in from the field that morning. Eventually, with feathers being so closely related to their poultry business, things evolved to importing large quantities of all types of fancy decorative feathers including peacock feathers for worldwide distribution. It was around that time my father, Victor, came to the U.S. to establish a new life for his family and his company. 

Wholesale Feathers

Today, W.W. Swalef & Son is a leader in the wholesale feather industry with our products having been used in a number of well-known movies, TV shows, Broadway productions, and popular Las Vegas stage productions. We also supply wholesale feathers for high end fashion design, wedding decorations, wholesale manufacturing, and numerous cultural applications. We operate out of a 10,000 sq ft facility located in California's sunny Central San Joaquin Valley.  

Things are certainly not the same as they were in the beginning, but W.W. Swalef & Son has always been and will continue to be, a name synonymous with quality and honesty. We enjoy speaking with our customers and sharing the knowledge we've collectively obtained through more than 70 years of experience. Over the decades, we have distinguished ourselves in the industry by making sure our customers get the best products and service, we ourselves could ever hope to receive.

We love our company and all the products we carry. Feathers are a very special type of product, for which many of our customers carry a spiritual connection. Some people wear our feathers in their hair and on their clothes, while others make cat toys or tie fishing flies. No matter what they're being used for, there's a little bit of love with every order we ship.

Brandon Swalef
3rd Generation
W.W. Swalef & Son
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